FRIDAY
9:30 am Welcome and Current State of Cycling
10:15 -12:15 pm Cycling Talks @ Record
What does eBike Disruption look like
How will AR/VR affect cycling?
What other products will emerge in micro mobility?
How will brand owners communicate with consumers in 21st Century?
How will distribution change in next 5 years?
12:30 -1:30 pm Lunch
1:45-3:45 pm Workshops @ Record
Organize participants & Complete Design Sprints to identify problems
Develop Idea Sketch, User personas, User experience and Product Haikus
Complete quick search, stakeholder survey and user survey
4:00-6:00pm Bike Ride
6:30-7:30 pm Social @ 21c Museum Hotel
7:30 pm Dinner
9:30 pm Afterparty
SATURDAY
9:30 am What will the cycling industry look like & how we prepare now
10:15 -12:15 pm Cycling Talks @ Record
How gaming and betting will change cycling
Imagining the Future of Components
eBike’s Future: Fleet vs. Consumer. Cycling vs Auto manufacturers
How does cycling become part of the solution in sustainability
How will training change in the 21st Century
How eBikes will change fashion & accessories
12:30 -1:30 pm Lunch - Futurist Panel
1:45-3:45 pm Workshops @ Record
Groups revise project plan
Ideation Session
Shoot project video
4:30 - 6:30 pm Scavenger Hunt on eBikes (Think Swag!)
7:00 pm Dinner
9:00 pm Optional Night Ride/Afterparty
Sunday
9:30 am -11:00 am Workshop @ Record
Workshop
Revise materials
Develop next steps & deliverables
Set up communication infrastructure
Give short presentation on problem & plan