Innovation Cycles Festival
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9:30 am Welcome and Current State of Cycling

10:15 -12:15 pm Cycling Talks @ Record

What does eBike Disruption look like

How will AR/VR affect cycling?

What other products will emerge in micro mobility?

How will brand owners communicate with consumers in 21st Century?

How will distribution change in next 5 years?

12:30 -1:30 pm Lunch

1:45-3:45 pm Workshops @ Record

Organize participants & Complete Design Sprints to identify problems

  • Develop Idea Sketch, User personas, User experience and Product Haikus

  • Complete quick search, stakeholder survey and user survey

4:00-6:00pm Bike Ride

6:30-7:30 pm Social @ 21c Museum Hotel

7:30 pm Dinner

9:30 pm Afterparty




9:30 am What will the cycling industry look like & how we prepare now

10:15 -12:15 pm Cycling Talks @ Record

How gaming and betting will change cycling

Imagining the Future of Components

eBike’s Future: Fleet vs. Consumer. Cycling vs Auto manufacturers

How does cycling become part of the solution in sustainability

How will training change in the 21st Century

How eBikes will change fashion & accessories

12:30 -1:30 pm Lunch - Futurist Panel

1:45-3:45 pm Workshops @ Record

Groups revise project plan

  • Ideation Session

  • Shoot project video

4:30 - 6:30 pm Scavenger Hunt on eBikes (Think Swag!)

7:00 pm Dinner

9:00 pm Optional Night Ride/Afterparty




9:30 am -11:00 am Workshop @ Record


  • Revise materials

  • Develop next steps & deliverables

  • Set up communication infrastructure

  • Give short presentation on problem & plan

11:30 -1:00 pm Closing Ride

1:00 pm How Sweet It is Parting Lunch

3:00 pm Head to Airport/Late Afternoon Bike Ride